Strategic management of technological innovation

Strategic management of technological innovation

57,40 €
Melissa A Schilling
McGraw-Hill Education
Economia e discipline aziendali
Organizzazione aziendale
09-08-2022
2022
9781265073350
Disponibile
Nuovo arrivo
Quantità

Melissa Schillings Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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